Rigid perfume boxes for BM7 “Whisper”
Black-and-gold rigid perfume boxes produced for BM7's fragrance launch, “Whisper”.
For the launch of its fragrance “Whisper”, BM7 needed packaging that felt as considered as the scent inside. The brief was a familiar one for perfume brands: a box that feels substantial in the hand, opens smoothly, and presents the bottle the moment the lid lifts.
Black and gold, built to feel premium
We produced set-up rigid boxes in black with gold detailing, a classic fragrance pairing, because the dark surface makes the metallic finish glow and photographs beautifully for social media. Thick greyboard gives the box its weight and structure, carefully wrapped corners keep the edges clean, and the outer paper carries the printed and foiled branding.
Inside, a custom insert holds the bottle firmly so nothing rattles in transit and the fragrance sits at a slight rise when the box is opened. The finished boxes gave BM7 a gift-ready presentation for the “Whisper” launch.
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